Product marketing manager shall be responsible for preparation of MRD. This document shall cover mainly:

• Requirements from the market opportunity perspective based on inputs from market trends, customer feedback/expectations/interactions on existing products and competition products, internal ideas/innovation.
• Non functional requirements such as performance requirements, Memory expectations, user experience etc. those are required to effectively address the market opportunity.
• Timeline requirements for releases
• Cost/budget expectations/limitations [to be competitive in the market]
• Positioning requirements [IP only player, integrated player, local or global player/solution, value driven or price driven etc.]
• Documentation requirements mainly intended to be shared along with licensing of the IP/solution.
• Legal requirements [if any]

Roles & Responsibilities:

Trigger/Entry Criteria:

Request from Product Strategist/Product Management Head to Product Marketing Manager.

Exit Criteria:

Market Requirements Document (MRD) reviewed and approved.